THE NEW VALUE FORMULA
THE NEW VALUE FORMULA
Instagram Just Changed The Game (Again)
What worked 6 months ago is dead in the water 💀
But service providers who've made these small tweaks to their value content are seeing thousands of new engaged followers flood in while everyone else is posting to crickets.
The difference? They know the 4 approaches that are working RIGHT NOW.
And you can learn all of them today for £77.
Let’s Be Real
You’ve been showing up.
You’ve been posting.
You’ve been sharing value.
But the truth?
Nothing seems to be landing anymore.
⬇️ The follows have slowed down (or dried up completely).
🦗 There’s crickets in the comments.
😮💨And the effort you’re putting in just isn’t matching the results you want.
What used to work just isn’t hitting anymore — and you’re probably thinking, what the hell am I doing wrong?
(or actually more like… I’ll just burn my Instagram account down rn 🔥 )
Value-led content isn’t dead.
It’s actually hotter than ever 🔥
Here's What's Actually Happening:
While most service providers are wondering why their content stopped working, the ones who've adapted to the new style of value content are:
⚡️ Adding 1,000+ engaged followers per month who actually convert
⚡️ Getting 10x more saves, shares & genuine comments
⚡️ Being approached for dream opportunities they never had to pitch for
The difference? Four simple tweaks to how they share value.
That's it. Not a complete strategy overhaul. Just small shifts that work with how Instagram actually rewards content now (and what you’re ideal clients actually want to see).
The New Value Formula
Unlock 4 tried-and-tested approaches that will turn your value-led, education content into a growth engine.
One that drives visibility and calls in a community that’s genuinely invested in your brand.
You’ll learn the four proven, and simple growth approaches that will stop your people in their scroll and makes them pay attention.
You don’t need to change it all. You just need the frameworks and human-led approaches to transform your content from drab to deeply resonating with the people you want to join you brand world.
the new value
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the new value 〰️
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The Perfect Expert
Generic "how-to" content that piles more onto their already-full plate
Audiences are over learning mode. They want to feel understood, not overwhelmed.
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The Trusted, Storytelling Mentor
Your audience doesn't want another expert talking AT them—they want a mentor who gets it.
We’ll show you how to tweak your content so it deeply resonates and stops new ideal clients in their scroll.
What’s inside
By the end of today you’ll have the exact process of how to create long-term impact and craft value ideas your people can’t get enough of — then we’ll show you exactly how to apply four powerful growth approaches to optimise and boost your content for maximum visibility and engagement.
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You don’t need more ideas, you just need to position yourself so people are instantly invested.
Create value ideas that make your ideal clients think 'how did they read my mind?'—so they hit follow instantly.
includes modules:
- Root Your Value in Your Offers (to attract buyers not empty followers)
- Define who you are really talking to
- Create value ideas that will really interest your people -
Stop them mid-scroll with content that hits on an emotional level—before you even share the educational bit.
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Turn dry expertise into story-led content that feels like a conversation with a trusted friend.
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Create content so useful they save it instantly and come back asking 'when's the next one?
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Use bold, opinion-led content that disrupts the scroll—without being controversial for clicks.
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Action the simple 5-step process to completely transforming your value content with just a few simple tweaks
Transform Your Content in Just One Day
You're literally one afternoon away from content that actually drives engagement.
We want to see your delicious content out in the world. But we also know you’re hella busy. So we’ve designed this so you can jump in, soak it all up in one day, and get posting that spicy content that will transform your reach straight away.
This is about creating easy, simple content that drives the most impact.
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Post frameworks to action straight away
Real-world content examples to bring the approaches to life
Instant use storytelling post hooks
Micro video sessions & full written guides to you can jump into the good stuff (2 hours total + 1 hour of bonus content)
🍿
transform your content in one afternoon
transform your content in one afternoon
Act Now & Get These Two Bonus Trainings (Worth £84)
We don’t just want to leave you there. As a limited-time bonus, we’ve added two extra micro sessions to boost your content visibility even further (and make bringing it to life so much easier).
💡 How to turn one idea into multiple content pieces
Struggling to stay consistent with posting? Or putting all your hopes on to one piece fo content that flops & breaks your soul?
We’ll show you how to easily take one idea and transform it into multiple pieces of content. So you can easily stay consistent & share your message wider.
🎬 How to create a bingeable signature content series
Series are super hot run 🔥
We’ll run through how you can turn your ideas into a series that your people can’t wait to get the next “episode” of.
In just one day: you’ll be ready to transform your value-content from low engagement and reach to content that deeply resonates and grows your account for you.
For the long run: a repeatable framework that keeps the ideas flowing & growing your audience.
This isn’t about
🚫 Chasing short term quick hacks & trends
🚫 Getting in a heap of empty followers
🚫 Chasing the latest trend
🚫 Being told exactly what to post so you sound like everybody else
Building long-term growth and a loyal, engaged following that actually cares about what you do.
Yes, we’ll show you the post frameworks that are working right now, but how to use them in your own voice. And your own creative energy.
You don’t need to shout louder — you just need to speak clearer and optimise your content for growth.
And The New Value Formula will show you exactly how to do that.
This is about
✅
Limited Time Offer
Get Immediate Access for £77 (Usually £97)
Limited Time Offer
£97 £77
Discount Auto Applied
Note: You will be asked to create an account before checkout. This just ensures you can log in and access your sessions whenever you like.
Inside you’ll unlock:
✅ The Value Foundations: 3 bitesized sessions to create value-led content ideas that your people can’t get enough of
✅ The 4 value growth approaches: The tried & tested approaches to optimise and transform your value content. Bitesized walk-throughs, examples and full guides.
✅ Instant-Use Hook Banks: Customise for your tone & style and use straight away
✅ Post Frameworks: How to structure your posts for maximum impact
✅ Real examples: Get instantly inspired and see the approaches in action
✅ Written Guides: No need for taking notes, jump back into the info you need straight away
Bonus extras:
🚀 How to turn one idea into multiple posts: You quick guide to staying consistent and posting with ease (Value: £37)
🚀 How to Create a Standout-Signature Series: Turn your content into a bingeable series with this quick guide. (Value: £47)
Nus MODU
Is it right for you?
This is designed specifically for service pros & online educators.
It will help you if you’re in business, wellness, creative and lifestyle industries. So everyone from Nutritionists and Yoga Instructors to Sleep Consultants and Breathwork pros to Accountants and Marketing Pros.
If you offer a service and/or digital products and are looking to boost your value-based content, this is perfect for you.
Nus MODU
FAQs
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No. This will work whether you’re posting daily or haven’t posted for 3 months. This course helps you start (or restart) in a way that actually feels like you.
This is focused on value-led content so you have to be looking to post or reignite this content pool. -
You’ll log in so you can easily access the course anytime. Just come back whenever you want — everything will be right there waiting for you.
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This is designed for service pros and online educators who want their content to actually land.
Think: nutritionists, yoga teachers, designers, coaches, social media managers, copywriters, mentors — anyone whose business relies on connection, trust, and showing up online with purpose.
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As this is a digital product with instant access, all sales are final.
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The video guides are approximately 2–3 hours in total.
You can work through at your own pace — but realistically you could complete it in half a day if you wanted to.And the best part: you’ll then have all the guides + frameworks to dip back into whenever you need to revisit or refine a section.
This isn’t something you finish once and forget — it’s a resource you’ll come back to again and again as your content evolves.
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No.
This is about how humans behave now.
We’re reshaping value content through lived experience, storytelling and subtle but powerful reframes — so your people actually feel something when they see your posts. -
This is built for long-term growth — not viral spikes.
If you want a community of aligned people who trust you, not random one-off viewers.
The more energy you put in, the more you get out. -
Not at all. This course helps you build one — with clarity, strategy, and content that draws the right people in from day one.
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Yep. This is for service pros and and online educators.
The framework is designed to adapt — whether you’re a creative, designer, wellness coach, strategist, or educator. You’ll be able to shape ideas that fit your brand world. -
No.
We’ll show you how to apply all four approaches to multiple formats — video, carousel, text, voiceover — so you can work to your strengths. -
Just purchase the course at checkout and you’ll automatically get login details to access the immersive learning space.
You’ll be able to jump straight in — everything is hosted inside one easy-to-use space.
You can’t skip this part
Before you run ads.
Before you build funnels.
Before you automate anything.
You need to know what messages land — and what doesn’t.
Because:
🌀 Guessing in ads = wasted money
🌀 Guessing in funnels = wasted time
This is your foundation.
It helps you build organic content ideas that centre around your people, create the energy that draws them in, and position you as the go-to in your space.
You can’t skip this part.
This is how you figure out what actually works — so everything else can grow from there.